Abeiku Aggrey Santana asserts that Archbishop Charles Agyin Asare, the founder of Perez Chapel International, should be acknowledged for drawing attention to the Nogokpo community.
He contends that by assisting the community’s leaders and residents in enhancing their self-perception and branding, the clergyman provided a valuable service.
Previously, people had been misled and held misconceptions about Nogokpo. According to Santana, the community’s inhabitants used Archbishop Charles Agyin Asare’s statement to dispel those misunderstandings and revamp their community’s image.
In the wake of one of his church sermons, where the founder labeled Nogokpo as the “demonic headquarters” of the Volta Region, Archbishop Charles Agyin Asare faced criticism from a segment of the public.
It’s important to note that the bishop’s intention was not to denigrate the people of the Volta Region. Nonetheless, the interpretation and portrayal of his comments prompted the leaders of Nogokpo to seize the opportunity by granting interviews and holding press conferences, which in turn garnered attention for their community.
“In the realm of branding and image development, individuals from foreign nations often travel to places like Benin to experience Vodoo festivals. In the same vein, the leaders of Nogokpo capitalized on the Archbishop’s remarks to promote their destination, thus aiding in the marketing of their community.”